Do FREE books help
sell your backlist?
Erotic Romance Author Cerise Deland talks Strategy!
My friend and fellow romance author Cerise DeLand has stopped by my blog today to talk about how giving away copies of her novels has impacted her sales. Welcome, Cerise!
Do Free books help sell your backlist?
Some
say yes, FREE helps to sell more books, especially ones in a series or backlist.
But I am here today to discuss how any author decides what to do for any PR
promotion, using in particular this strategy for me with my nearly one year old
Regency erotic romance, LADY STARLING’S
STOCKINGS.
How
did I decide to make her FREE?
This
was my strategy:
Five days ago, I put my
self-pubbed Regency erotica romantic suspense, LADY STARLING'S STOCKINGS up for Free on all vendor sites
everywhere. In that period, it has gone
from way down in the #s to a fantastic (as of Thursday morning at 7 a.m.) #15 on their
Free erotic list.
What do you need to know about LADY S. to understand my delight with
this?
1. She debuted almost a year
ago.
2. She had good strong sales
but they dwindled down. (I have more than recouped my investment in her.)
3. She is a stand alone book,
but...
4. She has 5
"sisters", i.e., Regency erotic romances out there that sell steadily
well AND have gotten consistent 5 star reviews from readers and reviewers
alike. And incidentally have remained on that publisher's Top Ten Best list for
over one entire year!
5. She had advertising by me
such as book covers, etc. on various sites.
6. She has a dynamite cover
that I paid GOOD STRONG BUCKS for, because I wanted the best in graphic design.
Please do go look at her. This is a Jimmy Thomas pic that my designer worked
with to remove all her clothes...except for her lovely stockings (which of
course are part of the plot and an element that speaks to her character).
7. My goals to make
her FREE?
·
To gain the market
share of Regency readers I felt I had not totally reached. (So much to choose
from as a reader.)
·
To increase my name
recognition among my Regency readers as well as my historical readers. (I have
medievals as well and will soon begin a historical series for EC.)
·
To increase my name
recognition among all erotica readers.
Am I happy so far?
HYSTERICALLY SO.
Moral of story:
Going Free, like any other
tactic to raise your name recognition, brand or
sales, is a useful tool.
As one author friend of mine
often says, Your Mileage May Vary.
BUT if you know what you do,
why you do it and what you want, you may be able to measure your
"success" and you may make yourself happy.
Hysterically
so.
Please
do admire the cover! Dreamy, oui?
Jimmy
Thomas, reinterpreted by my fabulous graphic designer. YUM.
